The Playbook

New Content. New Audience. New Revenue.

sports betting

Strategy - Sports Betting

Developing new business opportunities in mainstream media by harnessing the potential and promise of sports betting as a content vertical.

Channel Development

Working with publishers to build and position sports content channels, satisfying demand and unlocking substantial new revenue streams.

content solution

Content Solutions

Providing turnkey solutions for custom content platforms and end-user applications that engage, entertain, and educate your audience.


  • new content

    New Content

    A rapidly maturing online sports betting industry in North America is creating valuable new content opportunities across mainstream media. Our breadth of experience in this niche vertical - specializing in business development and targeted content creation / publishing - allows to provide turn-key solutions to publishers and pursue substantial new revenue streams with promising growth potential.

  • new audience

    New Audience

    Every day, sports fans are looking to complement personal analysis of their favourite teams, matchups and sporting events through sophisticated editorial tailor-written with the sports bettor in mind. This growing audience segment is highly coveted by advertisers and presents a ripe opportunity for publishers to capitalize on this underserved demand.

  • new revenue

    New Revenue

    As well as our great relationships with major advertisers in the sports gaming space, we have an intimate understanding of their needs and the niche KPIs upon which they measure performance. These insights, and our knowledge of the parameters within which publishers traditionally approach advertisers, give us the necessary tools to build bridges, establish valuable commercial relationships, and ultimately, create promising new revenue streams.


Contact Us

With headquarters in Europe and a satellite office in Canada, we're open for business around the clock.